Most Frequent Cyberattacks
Explore the data center
that powers a
$10 billion bank.
But while Renasant customers like the Haydens appreciate the bank’s personal touch, they still want mobile banking apps and all the latest technology and services that the biggest banks offer. Mo Katibeh, chief marketing officer at AT&T Business, says customers are looking for an “omnichannel digital experience” where they can interact with their bank however they choose, either at the branch, on a smartphone or from a desktop computer.
“Understanding this, banks have a responsibility, both internally and to their customers, to see to it that data is protected with the strongest cybersecurity measures,” Katibeh says.
According to Bloomberg Intelligence, cyberattacks cause billions of dollars in damage annually to the global economy, and for a financial institution, the ultimate impact of a cyber breach could be greater than any immediate monetary loss or drop in stock price.
“We talk to business customers that are impacted by these cyberattacks, and there's a lot of data that shows that the brand impact and the long-term effect on consumer confidence can have a much higher financial impact on business than the original attack itself,” Katibeh says.
Malware and Hacking Tools
Cashout and Mulling Services
In small towns like Tupelo, Mississippi, relationships help banks deliver innovative and highly secure digital services
As Renasant continues to improve its mobile banking offerings and add new digital services, cybersecurity is at the core of every new product, according to Renasant Chief Information Officer Zack Bishop. [See how Renasant builds security for today and tomorrow in the 360-degree video above.]
“What the customer wants is a full bank in their hand, to be able to do everything in their hand that they could do in the branch,” Bishop says. “As a CIO, my focus is putting the right tools in the customers’ hands.”
Bishop's team has the time and energy to develop these innovative and highly secure new products because Renasant works with AT&T to provide cybersecurity solutions.
“We depend on AT&T to do the work we can’t do,” Bishop says. “It frees us up to innovate and bring fresh ideas and products to our customers.”
One of AT&T's most powerful cybersecurity tools is the
Threat Intellect Platform, which analyzes the 168 petabytes of data traversing AT&T’s network each day to identify known threats and “zero day” threats never seen before, and then uses that knowledge to protect AT&T customers.
The model of teamwork between AT&T and Renasant and between Renasant and Cafe 212 reflects the values of Tupelo, where businesses support each other because they understand the roles they play in each other's success.
“The Tupelo spirit is everyone working together to raise all ships in a rising tide,” Oxford says. “While we compete, we compete to help each other.”
Now in her 11th year at Cafe 212, Amanda Hayden has felt that spirit since the day she and Jason opened the restaurant. “To be successful, you have to have a community that supports you,” she says. “There’s a magic to small towns that I think you miss out on sometimes in larger cities.”
Fraudulent Activity by Type
During the lunchtime rush, the line of customers at Cafe 212 in downtown Tupelo, Mississippi, can stretch out onto Main Street, but John Oxford and other regulars know the gourmet sandwiches are worth the wait. Oxford’s favorite is the Blue Suede Grill—bananas, peanut butter, bacon and honey grilled on wheatberry bread—a nod to the sandwich made famous by Tupelo native Elvis Presley.
Inside the cozy cafe, decorated with paintings by local artists, proprietors Amanda and Jason Hayden greet their customers by name, filling plates with freshly made sandwiches, chips and pickle spears. The Haydens recognize Oxford as a regular, but also as their banker. Oxford is a vice president and director of corporate communication at Renasant Bank, a $10 billion bank with 180 locations throughout the South and headquarters in Tupelo, a town of 38,842 people in North Mississippi.
“I think it’s important for banks like Renasant to be community-focused,” Oxford says. “At the core, it’s knowing your customers, knowing your community and being active and involved in it.”
For Amanda Hayden, Renasant’s relationship with Tupelo and her personal connection to the bank through people like Oxford gives her confidence as a small-business owner in an industry notorious for its ups and downs. “The restaurant business is a scary business to be in,” she says. “The fact that we have businesses like Renasant that have our back makes a huge difference.”